Peso Pluma (real name Hassan Emilio Kabande Laija) was born on the outskirts of Guadalajara, Mexico, and spent his teenage years in New York before finishing high school in San Antonio, Texas. His birthday is June 15, 1999. As a teenager, the Mexican artist began penning his own lyrics and learnt to play guitar through YouTube videos. His debut album, 2020’s ‘Ah y Qué?,’ did not chart, but his third, 2023’s ‘Genesis,’ peaked at No. 3 on the Billboard 200 in July of that year. 2023 was also the year he broke into the Hot 100, with his Eslabon Armado collaboration “Ella Baila Sola” reaching No. 4 and his Yng Lvcas collaboration “La Bebe” reaching No. 11, among others. He has also collaborated with Bizarrap, Junior H, Becky G and more.

Peso Pluma of Life And Career

On June 15, 1999, Hassan Emilio Kabande Laija was born in the Mexican town of Zapopan, Jalisco. To Rubi Laija and Hassan Kabande. The family of his mother was from Badiraguato, Sinaloa. His father was born in Chiapas, while both of his parents were born in Mexico. He watched YouTube videos and picked up the guitar at the age of 15, growing up in Guadalajara.Pluma started writing songs in a journal and acknowledged that her peers made fun of her. He described how songwriting became his therapy in his early songwriting approach: “That’s where I’d write how I was feeling, then I found certain stuff would rhyme.”I persisted in my practice and eventually improved.”

Early Beginning of careers

Pluma teamed with his cousin, fellow singer and songwriter Roberto “Tito” Laija Garcia, also known as Tito Double P, on the publication of two live albums: Disco en Vivo on February 21, 2020, and Disco en Vivo, Vol. 2 on July 4.El Cartel de los Ángeles, an indie label, released collections of recordings from his performances throughout Jalisco.In April 2020, he released his debut studio album, Ah y Qué?, which features twelve songs and collaborations with El Choforo, Lalo Reyes, and Jorge Morales El Jilguero. Pluma’s debut song was a live recording of “Relajado Voy” with Decreto Real, which was make available for streaming on October 7. He followed up with the single “Mil Historias” featuring Hector.

Peso Pluma Success Story

Peso Pluma’s quick climb to popularity has felt like a fever dream, and there’s a reason he’s got so much attention. His adventure began with him writing in a diary (which other kids mocked him for), which he later practiced writing lyrics in after understanding how some words rhymed. He’d also been creating songs with his cousin, Roberto “Tito” Laija Garcia, and the two eventually began making them. Peso’s debut LP Ah y Qué? was publish in 2020, along with two live albums.

in April of that year, with a follow-up Efectos Secundarios due in March of 2022. His worldwide breakthrough came with the publication of the tune “El Belicón,” which quickly became viral online, with the music video receiving 10 million YouTube views in a month and extensive usage on TikTok and Instagram. Despite only reaching #34 on the Billboard Hot Latin Songs list on his debut, the song went eight times platinum in the United States.

From Mexico to World

In recent years, the 24-year-old rapper/singer has proudly represented his home country in the global Latin music scene. Peso Pluma has 11 top ten successes in Mexico and six top 40 hits in the United States, the best of which was his collaboration with compatriots Eslabon Armado, “Ella Baila Sola,” which peaked at #4 on Billboard Hot 100. He also appears on the remix of Yng Lucas’ “La Bebe,” which Pitchfork named one among the 20 contenders for 2023’s song of the summer.

The song also made history as the first regional Mexican song to enter the Billboard top ten, and it helped Peso Pluma become the first regional Mexican musician to perform on late-night American television, as he did on The Tonight Show with Jimmy Fallon. He’d create history again when his last album, Génesis, opened at #3 on the Billboard 200 album chart, becoming the highest-ever debut by a Mexican artist.

Artistry  Pieces of Peso Pluma

The singer recalled, “I’ve always listened to reggaeton, hip-hop, and rap, but I discovered that my voice was created to sing corridos because I heard them all the time around family. My voice shone brighter there than in any other genre.”

Pluma drew inspiration from the late Mexican singers Ariel Camacho and Valentín Elizalde, performing their songs as a young artist. He is an enthusiastic listener of hip-hop music and considers Canadian rapper Drake to be his favorite musician, citing him as an example of growing up across boundaries. He’s also cited The Weeknd, 21 Savage, Post Malone, Suicideboys, and Shoreline Mafia as musical influences.

After becoming the most streamed artist in Mexico, some media sites compared the singer’s success to Puerto Rican rapper Bad Bunny. Despite this, Pluma has consistently acknowledged Bunny as a musical inspiration, chatting privately with the rapper while waiting for Rosalía’s act during Coachella 2023: “There are really only good things to say about him, and I have a lot of admiration and respect for him.”Bunny officially debunked the supposed quarrel by posting a video of himself and Kendall Jenner singing along to “AMG” on Instagram Stories.

What makes his sound distinct

Peso Pluma primary musical genre is known as “corridos tumbados,” which is corridos (ballads) with a modern twist, influenced by reggaeton, American hip hop, and trap music. Corridos is a subset of “regional Mexican music” that includes mariachi, norteño, and banda. Trombones are also a recurring feature in his music, an instrument he developed an attachment to after visiting New Orleans.

Corridos music has always been a part of Peso’s life, ever since he heard it played by his family when he was little. Peso blends this with more recent inspirations, such as modern American rappers and regional Mexican vocalists from the past. Mixing the ancient and the new in an indisputably fresh and compelling style, it’s no surprise that Peso Pluma has rapidly risen to the top of the music industry.

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